HARMAN Ignite:In-Vehicle Experience

HARMAN Ignite

The HARMAN Ignite Store is a connected vehicle platform which offers vehicle manufacturers (OEMs) to manage and operate an in-vehicle App Store, connecting consumers to their favorite content, strengthening stickiness and loyalty.

With this smart, seamless and scalable approach, OEMs can realize lucrative digital revenue via new business models and revenue streams while creating a stand-out experience for drivers.

HARMAN Ignite is an automotive digital ecosystem that brings the benefits of connected life into the vehicle. Some of its most notable benefits include:

• Scalable

  : Supports a growing catalog of third-party apps while continually integrating with industry-leading solutions.

• Flexible

  : Portrays content in various formats, layout sizes and contexts.

• Valuable

  : Helps keep drivers informed and focused while keeping passengers engaged and entertained using portable apps and services.

• Staying connected on the road

  : Apps and services are easily managed on the cloud and can be maintained on a mobile phone via the companion app.

• Keeping things familar

  : Provides standardized experiences for a glanceable interface across multiple streaming services.

• Voice-first experience

  : Provides a safe, non-visual mode of input in the car by integrating an intelligent assistant that prioritizes context so drivers and passengers can accomplish more in the car. The voice assistant can recommend apps and services based on requests, needs, history, time of day and more.

Read more about the Ignite platform here

About Huemen

Huemen is a strategic design agency whose purpose is to deliver meaningful, holistic experiences that give our clients a competitive advantage. We work across disciplines, around the globe, to unlock a brand’s true potential. View some of our latest work @huemen_design.